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Submitted by ventilator 1164d ago | interview

Yahoo: “Microsoft Can No Longer Afford To Keep Investing In The Xbox”

The Xbox was never going to make up the slack, and Microsoft can no longer afford to keep investing in it. (Microsoft, Xbox 360)

Credit url: finance.yahoo.com
Hands Up For Games  +   1165d ago
What a strange 'article'.

The fact that MS are rebranding so much of there platforms, technology and hardware to fall in line with the Xbox brand would tend to make me think differently to the author in question.

At least he gave us lots of quotes and references to back up his 'claim'.
NukaCola  +   1165d ago
What investment does MS even make anymore. They put a bunch of money into Kinect, then just kind of stopped trying. There hasn't been a new IP in years. Xbox really just lives on LIVE profit and marketing. Definitely not their line up of exclusives and originality.
Godmars290  +   1164d ago
Currently I think the push is as a media system and replacement for a cable box, but its largely been one-thing-only with them when it comes to promoting the system and brand.

Media system get a half billion in ads, games and Kinect integration get pocket change in terms of support. Kinect gets the push, media potential and games go largely ignored unless those games have something to do with Kinect. When games were the focus then it was just one or two well recognized titles which maybe didn't a massive campaign for a sales push. Like Halo, COD or gears. All the "exclusive" DLC that turned out not to be.

MS kind of has ADD and it tends to be with ideas other people have that they try to make their own.
Intentions  +   1165d ago
Amazing how these articles are even allowed to be published.
turgore  +   1164d ago
Yahoo is a competitor of Microsoft.

I still think Sony and Microsoft should unite to create the x-station. I recommend this because
-Both companies are troubled at the moment
-Over 90% of ps3 and 360 games are multiplatform.
-Having only one next gen console would ensure greater game quality, eg. no longer have to cater to the weaker one
-their library and franchises would be massive. Best games no doubt.
-the consumer is more likely to buy it than buy the ps4 and nextbox both, so they can make it more expensive and more powerful
-their competition is gonna grow to include the Wii U, Ouya, cloud gaming, apple, etc.
Belking  +   1164d ago
That article is laughable. MS can pretty much afford to do anything it wants. I don't know where you are getting that both MS and sony are troubled because that is totally false. Maybe sony is a bit troubled but MS is definitely not. As long as any version of windows is still used in PCs they will be fine. people are crazy to think that they will just give up on xbox when they are making crazy profits from it.
#3.1 (Edited 1164d ago ) | Agree(5) | Disagree(3) | Report | Reply
Godmars290  +   1164d ago
Thought MS owned Yahoo? That there was either strong talk of merger, or that they combined their online assets to combat Google's domination.

Also not like Sony, the gaming industry in general, isn't going through some problems as well.
rickybadman  +   1164d ago
MS is no where as troubled as Sony, no where near. Windows 8 turned out to be another Vista instead of a another Windows 7. And just like when Vista bombed there are these doom and gloom articles about MS. Added to the the bomba with is the Surface RT (aka Zune 2.0)

The OS business is still extremely profitable, Office is still extremely profitable. They have billions in savings.

Xbox/XBL is extremely profitable and next year the "Xbox 720" will be a huge deal.
#4 (Edited 1164d ago ) | Agree(3) | Disagree(3) | Report | Reply
dubt72  +   1164d ago
What the hell was that "article," lol?
Axonometri  +   1164d ago
Almost a million in sales of current Xbox black Friday week and Surface moving 3 or so... And Yahoo says this? No wonder no one cares about Yahoo any more
Rupee  +   1164d ago
Whoever wrote this is a... "yahoo".

Do you see what I did there?
jmac53  +   1164d ago
Yahoo is in absolutely no position to be giving advice to Microsoft. They have been in financial trouble for years. Yahoo is not a relevant company anymore. Oh, I also think whoever published this article probably searched yahoo for this info and cited them as saying this because it doesn't make any sense.
#8 (Edited 1164d ago ) | Agree(2) | Disagree(1) | Report | Reply
StreetsofRage  +   1164d ago
What? Microsoft is on a serious roll. Windows 8 and Surface is a major success. Xbox 360 looks to quadruple their market share compared to the original Xbox. The next Xbox looks to be a serious beast of a machine if the rumors are true. Looks to be the only real next gen system with newer exclusive companies working on newer franchises.

Ugh! The Internet! Full of nonsense nowadays.

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