"Some gaming TV commercials like to play it sober, delivering a no-nonsense, easy-to-understand message to potential customers. And good for them. However, we tend to prefer televisual adverts that stumble wildly about on our screens like intoxicated hedgebeasts, crashing recklessly into our brains and making us dribble on the remote. Adverts that challenge and bewilder in equal measure. Adverts that provoke a confused "What the f...!?" mutterance. Yes, they're the ads for us."