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PS Vita: 'Sony May Need To Follow Nintendo's Lead' - Analyst

NowGamer: "Sony may need to follow Nintendo's lead and cut price drastically next year if the installed base remains below five million or the platform will not be viable for publishers," senior analyst Billy Pidgeon tells NowGamer.

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ritsuka6661395d ago

It's already over Sony. PS vita will only get a $50 price cut. 3ds already had its price cut and already had a long lineup of games by the time it had a price cut, Vita still doesnt have many games and wont sell now until the price cut, and chances are it still wont have that many games by the time the price is cut.

JoGam1395d ago (Edited 1395d ago )

Dude...really?

And @ iamnsuperman.....really?

Are you guys talking to Pach?

Jinkies1395d ago

If Sony follow Nintendos lead then we'll get a ton of negative Sony articles on how Sony are copying Nintendo and how they have no "creativity" or can't do there own thing

They can't win to be honest

Sanquine901395d ago TrollingShow
+ Show (2) more repliesLast reply 1394d ago
iamnsuperman1395d ago (Edited 1395d ago )

I personally see Sony eventually leaving this market. They don't seem to fully understand this market and this market isn't as popular is it once was. The Vita is a greap peice of kit but clearly the hand held market isn't screaming for powerful machines. For Nintendo their best selling games for the DS were either Mario/pokemon related (sony can't reall replicate those games and they are house hold names) or a game like Nintendogs and brain training which shows what Sony need to realsing (those types of games).

Anon19741395d ago (Edited 1395d ago )

Or maybe Sony's aiming at a different market altogether, one that isn't being serviced by anyone? There's a lot of adult males out there in the 18-35 demographic that have disposable income and play a bunch of games that aren't really looking for 2 1/2D Mario games and aren't content with Angry Birds on the go.

It's clear that's the market Sony is after with the Vita. Look at their ads for the Vita. The youngest person depicted in those ads is maybe in their early twenties. Sony clearly isn't aiming for the same demographics that the 3DS caters to. It's the same strategy they used for the PSP that ended up with 70-75 million PSP's being sold. Sure there will be some overlap with the 3DS buying demographic, but that's not the focus.

You don't have to be number one to be successful and Sony would have never released this product unless they saw a market for it. I know a number of PS Vita owners, including myself and not one of them is under 30. I know one kid, my 9 year old niece, who has a 3ds. I've never seen the 3ds in the hands of anyone over 16.

So really? You think the Vita needs more cute dog games and less adult fare? Are you sure you understand the market for this product? What it needs is time and a lower price, which will come when production costs come down, just like what happened with the PSP.

AsimLeonheart1395d ago

That was a very well written and intelligent post. Why the hell do you have only one bubble? Just gave you an intelligent bubble.
People were saying the same things about PSP which has sold more than 70 million by now. People need to understand that you do not need to sell millions or be number one in the market to be successful. As long as a business is profitable, it is meeting its actual objective.

iamnsuperman1395d ago

I am not sure there is really a substantial market there (only time will tell). The problem is that market requires a strong device and my question is it it really worth Sony's time and money catering to that much smaller market. All they have to do is release that stuff on the side. I am not saying they should stop with the 18-35 demographic support but its almost insane not to release these games that cater for the larger market which generally don't need that much money to be pumped in to get a good return. Just releasing a device that supports a small market doesn't make sense when it is quite easy to make the Vita cross multiple markets

CommonSenseGamer1395d ago

Or maybe the demographic wants an all purpose device as gaming is not their only interest. Oh, and yet another generalisation of phone/tablet gaming all being about Angry Birds, really?

air11395d ago (Edited 1395d ago )

I agree on that fact that you dont have to be number....

Im 29 with a psvita and find the games lacking. I know the vita can be great, and has so much power over the 3ds but i dont think 3ds sells because of the market nintendo chose. The 3ds sells because it has great games a long with cute dog games for your niece.

I still havnt played a good platformer on vita that can even compare to a mario game, you can pick any mario game... Wtf.. Why couldnt sony launch with a great crash game?! Using all the new things that vita brings to the table. you can talk junk all you want about nintendo and its games but at least they deliver and actually use the features, they do it well too...

Sony has more studios than ms and nin combined... I just dont understand how sony couldnt start working on that one or two great games sooner, why must i suffer with more 3rd party devs trying to set standards using vita features than 1st party.

I waited long enough how much more time does sony need to deliver on a great exerience with the great features that vita has, you know... Like what nintendo does with its 3ds.

After giving liberations a shot i have decided to buy a 3ds later today and go back to enjoying great games like mario and zelda. Imo vita has an identity crisis it doesnt give you that great experience to define itself with out that you dont have a great game.

Its about time i call sony to get another vita anyway begore the warranty expires.. Mine has that black smere across the screen, so when i get the new one ill box it up and prob.. Still keep it for a while in hopes they deliver that great expetience if not on ebay it goes..

tiffac0081395d ago (Edited 1395d ago )

@air1,

You should try Gravity Rush if you haven't yet. Its the best 1st party game for the Vita at the moment. That is original and not a spin off.

Its not a platformer though. Its closer to a sandbox/RPG. I think ^^

Kos-Mos1395d ago

You know, people that shout that you write intelligent posts is under 16. If you think Sony is not aiming for every customer available, you`re a complete delusional fanboy.

Tetsujin1395d ago

I agree with Darkride, the market is a lot different and I will admit there are certain games I wish was out on the Vita, however right now since it's backwards compatible with PS1 games I found a temp fix until some more games come out that I will play and that fits my gaming style. I am a fan of Unit 13 and Pure Chess though.

Ben_Grimm1395d ago

Why not follow Nintendo's lead? It's obvious that the market for handhelds is dominated by casuals and not the hardcore.

Is there a rule somewhere that says a device can't cater to both?

There are even more casuals and parents with disposable income who buy for themselves and their kids who yell and scream for presents. This 18 to 35 market may play games but not too many are hardcore that this Vita seems to be targeting. The majority have smartphones that can also do many more things that are necessary for everyday life like school and work

It is very obvious that the Vita is not doing well since Sony had to cut their forecast twice for the device. Maybe catering to this casual market is the right move to do.

You don't have to be number 1? What kind of motto and business sense does that make? What business/corporation goes into a market expecting to be 2nd to 4rth place?

I'll remember that line from you Darkride for future references.

Blankman851395d ago TrollingShow
nukeitall1394d ago (Edited 1394d ago )

My only question is how is that market working for Sony?

If the PS Vita continues to lag in sales, well it won't get the proper developer support and the evil circle begins! Nobody buys a system without appealing games.

Today's market is nothing like when the PSP was released where mobile phones still didn't do much games or much of anything, but make phone calls.

The very market that Nintendo aims for is the market that is most likely to purchase a portable gaming device only. It also helps significantly that they have games aimed at the proper market.

+ Show (7) more repliesLast reply 1394d ago
Subzero2001395d ago TrollingShowReplies(2)
ziggurcat1395d ago

"Sony May Need To Follow Nintendo's Lead"

no, they don't.

dafegamer1395d ago

Doom Gloom topics about Sony seems to make them stronger. All the negativity against Sony, then suddenly the black friday sales were surprisingly high and all the trolls left.
sigh how pathetic. Sony wont leave the gaming market anytime soon

CommonSenseGamer1395d ago

how many units were you expecting the Vita to ship during black Friday week? personally, given how there was so much chatter about price being a factor I was expecting it to shift 400k.

StanSmith1395d ago

@dafegamer

"All the negativity against Sony, then suddenly the black friday sales were surprisingly high and all the trolls left."

So you're agreeing with the analysts then? On Black Friday, Vita received a price cut which boosted sales to a higher level than before. Looking at that, surely Sony would be best to cut the price of Vita as the market was interested once it had been reduced in price.

I don't know about you, but this proves to me that people are interested in Vita, but it's price is the only thing that stands in consumers way. It has enough decent titles at the moment, but it just needs a price cut for more people to jump in.

ronin4life1394d ago

Black Friday Vita sales were quite poor... all current consoles outsold it despite their much higher install base, and the DS sold almost twice as many units.

Where have you been?

XabiDaChosenOne1394d ago (Edited 1394d ago )

Lets forget the fact that A) all current consoles (except WiiU) has an established library and
B) the DS is dirt cheap compared to the Vita.
Vita sales were great. Get over it.
Not to mention comparing sales between consoles is not a proper way to determine who well it sold.

TimeSkipLuffy1395d ago

this would not work out at all...

like uncharted with Metroid graphics?
like God of War Mario Style?

hmmm.. Sony's exclusive titles wouldn't allow a weak powered handheld. While it works great for BigN and I love their exclusives! The exclusives are all I play on a nintendo console. While I enjoy a lot of multiplat on other consoles.

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