140°
Submitted by Lavalamp 876d ago | news

Analyst: Black Ops 2 sales a 'cause for concern,' downgrades Activision

Joystick: "Sales of Call of Duty: Black Ops 2 are on a trend to be down 15 percent from last year's launch of Modern Warfare 3, financial analyst Arvind Bhatia of Sterne Agee posits. Modern Warfare 3 sales were down 5 percent from the previous year's Black Ops, and if this scenario plays out again Bhatia calls it 'a cause for concern' for Activision-Blizzard." (Activision, Call of Duty: Black Ops 2, Industry, PC, PS3, Xbox 360)

pixelsword  +   876d ago
Blops goes plops?

Nah.
#1 (Edited 876d ago ) | Agree(5) | Disagree(1) | Report | Reply
Captain Tuttle  +   876d ago
Nice.

It's a good game though, not the best but solid.
LAZL0-Panaflex  +   876d ago
Bops 2 is best one yet.
SyWolf  +   876d ago
If Call of Duty becomes less profitable then Activision will just move on to the next franchise that they will milk into the ground.
FarCryLover182  +   876d ago
What else do they have to milk?
Captain Tuttle  +   876d ago
Skylanders, don't doubt the potential of that IP.
SolidDuck  +   876d ago
It still sold more than prob any other game this year. I'm sure they will continue to milk it next gen. And assuming they make a new engine for next gen machines, the hype will prob be outrageous like always.
ShoryukenII  +   876d ago
Yeah, if they were to choose a time to decline, this would be perfect. With a new engine, they can easily bounce back next gen. I don't think they'll be able to keep it up though.
ufo8mycat  +   876d ago
LOL Cause for concern.

I am pretty sure a lot of developers/publishers that make much better games would love their games to sell 10M+.

The fact that sales are down for this game (though still damn high compared to other games) is a GOOD thing.

I think some casual gamers are slowly (finally) beocming sick of palying the same game for the past 5 yrs
JasonXS12  +   876d ago
I know I have. Modern Warfare 3 is the last one for me. Disappointed with Black Ops 1 so I won't buy BO2. MW2 was the last good CoD I played.
Outside_ofthe_Box  +   876d ago
That is ridiculous. You can't expect CoD to keep surpassing it's sales with each iteration every single year to infinity. That isn't realistic at all. Sales were eventually going to drop at some point. At the end of the day BO2 out sold all games this year. Don't know if you can do any better than that.
#5 (Edited 876d ago ) | Agree(4) | Disagree(0) | Report | Reply
cyclonus007  +   876d ago
At the end of the day, Activision is a business that must answer to the stockholders who demand constant growth every quarter, every year. They expect these results from management and if they don't get them, heads must (and believe me, they will) roll.

Yes, Call of Duty is the highest selling game of the year, every year, by far. But slipping sales figures for a franchise may signal consumer fatigue and when that takes hold it sales are more likely to keep slipping not rise again.

It spreads like wildfire from that point on. If sales on the #1 selling franchise over the last few years start to show a decline, that is a sign that the bubble is about to burst. Therefore stockholders will lose confidence and dump their shares before Activision stock price starts to fall which, ironically, causes the stock price to fall even further.
#5.1 (Edited 876d ago ) | Agree(2) | Disagree(1) | Report | Reply
nukeitall  +   876d ago
The problem is that we don't know if there has been slipping in sales. On the other spectrum, it made $100 million more on the first day than MW3 which is a 25% increase.

If people were really concerned about one franchise taking a too large pie slice of the overall profit, they should have been concerned a long time ago, not now.

This is a great time to buy ATVI. However, I ain't buying, because they are too large so the upside is too little relative to the risk.
#5.1.1 (Edited 876d ago ) | Agree(0) | Disagree(0) | Report
extermin8or  +   876d ago
seriously they just downgraded after the game made 500 million in less than a week wtf
lorcraven  +   876d ago
I've always seen the sales of a sequel more dependant on the satisfaction of the previous title. Telling me that less people bought blops 2 because of how they felt with their mw3 purchase. I remember feeling mw3 a very weak.
GTRrocker666  +   876d ago
Turning into Guitar Hero are we?
AdmiralSnake  +   876d ago
How is it a cause for concern if it Pub stomp every single game in sales this year for the most part ?

These articles love reaching just for hits.

It's down 15% and still selling great.
kevnb  +   876d ago
are you kidding me? The sales went down a bit from last year, but hey are still incredible.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
30°

Nintendo continues to nail DLC with Mario Kart 8

1h ago - Wii U Daily: "Nintendo continues to surprise me with how well they deliver add-ons to their games" | Wii U
30°

Hearthstone Heroic Blackwing Lair Guide

1h ago - Cheap and proven to work decks for beating Hearthstone's hardest encounters yet. No epics require... | PC
Ad

Help Myriad get through Steam Greenlight!

Now - Myriad is a twin-stick shooter that grows more beautiful the better you play, where you build and then destroy the game space in glorious chain rea... | Promoted post
40°

PrimeGuard Interview - The First Destiny Team to Beat Vault of Glass

4h ago - Creating and maintaining a hardcore gaming group can be challenging and exhausting. It demands a... | PC
20°

PN Review: Word Search By POWGI (3DS & WIIU ESHOP)

4h ago - PN: I really wanted to enjoy Word Search by POWGI more than I did. I’m a fan of word search puzzl... | Wii U
20°

PN Review: Ultimate Angler and Battleground Z

4h ago - If you don’t get street passes often, or the idea of these games sounds too simplistic or dull t... | 3DS