Distribution of goods is something that every business constantly evaluates based on cost and effectiveness. In today’s connected world, a lot of traditional distribution has gone to the digital format, and video games are no exception. However one thing that separates games from other products is it’s consumer base. Gamer’s are some of the most passionate, and sometimes irrational group of customers on this planet, and understandably so. Unlike other forms of products, especially media, games create an investment of time, emotion, and interactivity that no other medium can touch. So the Gamer feels more connected to their product on a personal level than most non-gamers can understand.