Dave Gilbert: ‘AAA companies go mainstream because they have to’

Dave Gilbert, founder of adventure game developer and publisher Wadjet Eye Games, believes that AAA studios create mainstream games simply because they can’t afford to target niche audiences.

[IC-1101]

Obviously... they're called "niche" for a reason: because they're not mainstream. Eventually you need to evolve and grow to meet demand for your brand, and appeasing a niche audience doesn't cut it.

[rainslacker]

It's still possible to cater to the mainstream and not produce a generic title that offers little to no innovation.