Mobile video game company Ogmento has focused on augmented reality and location-based gaming for years. The developer made the headlines earlier this month when its Halo 4 King of the Hill game, which was developed in conjunction with Mountain Dew and 7-11, became the subject of many “outraged” gamers. The app has captivated gamers to the tune of 1.2 million battles waged so far. Brian Selzer, President and Co-Founder of Ogmento, explains how location-based games are opening up new opportunities for retailers and big brands like Halo and the NBA in this exclusive interview.
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