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Viacom's Nickelodeon to take games to 'next level'

Viacom's Nickelodeon division has pledged to take its games business to 'the next level' this year following a new partnership with Take 2's casual 2K Play label.

The company has signed a three-year worldwide deal with the publisher – an extension of a current agreement between the two firms – which will see DS, PS2 and Wii titles released across North America, Asia and Europe.

The contract covers four Nickelodeon pre-school properties: Dora the Explorer, Go, Diego, Go!, Wonder Pets, and The Backyardigans.

Arwed-Ralf Grenzbach, VP of video games, music and special products for Nickelodeon and Viacom's Consumer Products division, told MCV about their partnership with Take 2.

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