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Submitted by BozoLoco 756d ago | opinion piece

Has Microsoft Successfully Redefined Xbox?

Microsoft's focus on entertainment and a broader Xbox offering seems to be paying dividends. (Xbox 360)

EVILDEAD360  +   756d ago
Microsoft played to its strengths which was Xbox live and kept expanding in that lane through the dashboard. Every major franchise that shaped the 360 early this gen still played a part in its success later in the gen. Not to mention, they caught fire with Kinect at the right time. All of which positioned the system for some solid success 7 years later and all are factors that look to put the brand in a good place headed into next gen.

They are far from the only console that had success this gen in those categories, but at the end of the day, the xbox brand is clearly in a better place than it was in 2005.

Evil
#1 (Edited 756d ago ) | Agree(3) | Disagree(1) | Report | Reply
Belking  +   756d ago
Indeed they have.

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