Today's cutting-edge video games have the look and sound of movies; some even have blockbuster budgets. But even game developers concede that their creations usually lack the emotional impact of a great film or book.
Bridging that gap will be a key topic at the Game Developers Conference this week in San Francisco, a five-day gathering that attracts the industry's talent pool.
One of the speakers, "God-game" legend Peter Molyneux - he created Populous, Black & White and The Movies - will reveal his plan to emotionally connect players in his latest in-development game, Fable 2. It arrives this year for the Microsoft Xbox 360.