In his keynote session for the Casual Games Summit 2008, taking place as part of this year's Game Developers Conference, PlayFirst CEO John Welch talked about "The Promise of Casual Games." In his opinion, the "promise" in question is that the once scoffed-at genre will soon eclipse hardcore gaming as non-gamers flock to it.
"Casual games are really, really big. You can tell just by the size of the room we're in this year," Welch told a packed room. "The point here is we have the opportunity to elevate video games to become a first-tier form of entertainment, like TV. We will have succeeded when 'casual games' goes away as a category, and 'hardcore games' is the niche."