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GDC Mobile 2008: Gameloft's Guillemot On 'Fast Life, Fast Media'

In his opening keynote for GDC Mobile 2008, Michel Guillemot, president and CEO of Gameloft, took the stage to present his take on the way consumers consume media in the 21st century, arguing that they no longer need to be educated that games are available on their phones, but now "rule the market."

After an effusive introduction from the Chairman of GDC Mobile, Robert Tercek, Michel Guillemot, president and CEO of Gameloft, took the stage to present his take on the way consumers consume media in the 21st Century.

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