Submitted by donniebaseball 644d ago | news

Microsoft: "We're no longer just competing with console companies"

Microsoft's VP of the Interactive Entertainment Business, Phil Harrison, has acknowledged that the company's internal development studios are no longer competing with just traditional console manufacturers, but web and tech companies including Google and Apple. (Industry, Microsoft, Xbox 360)

NYC_Gamer  +   644d ago
MS is correct all companies will have to adapt to the changing gaming industry
LOGICWINS  +   644d ago
"Microsoft: "We're no longer just competing with console companies"

Microsoft has never JUST been competing with console companies. People forget that MS has ALWAYS made most of their money on selling their Windows OS..even before the first Xbox.
Locksus  +   644d ago
Who would disagree with you? You are absolutely correct. Microsoft has competed with Apple for many years now.
ericamitchell4   644d ago | Spam
HardCover  +   644d ago
Dude bro. This wasn't the entirety of Microsoft speaking. Read the article. Get the context. Don't be so foolish. I mean, it even says it RIGHT under the title. The title is just a title. It's not what you should be judging the content on.
darkride66  +   644d ago
"People forget that MS has ALWAYS made most of their money on selling their Windows OS."

Really? You really think somewhere, someone forgot that?

As for Phil's comments regarding Microsoft's competition, this might have been a revelation 5 years ago but to make a statement like this today, you might just as well pulled that headline from the pages of "No Duh" magazine.

"We now have to develop on multiple platforms..."
I should frickn hope so. I don't want to seem like I'm harping on Phil Harrison, I've got nothing but respect for the guy but to me that's just such an odd statement to make. It's like he's trying to clear up confusion regarding an argument no one actually had.
kreate  +   644d ago
Hilarious ;)
Vames  +   644d ago
This is has to do with gaming and the Xbox, not all of Microsft. There is an old saying, "one fool makes many." You have just made 19 others dude.
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nukeitall  +   644d ago

In case you didn't notice, most other console manufactures seem to think they are only in the video game business.

That is a sure way to kill your business.
yup.. They seem very proud of this.
"Xbox now used more for online entertainment than online gaming"

I just wonder if xbox will become just a media box and not seen as a game console in the future.

Now I can see this being true when people say "Consoles are going away" That maybe half true. Console are now everything for everyone in a box.

All 720 needs now is a lil fridge to keep your beer cool.

Lets see what happens when they try to do many many things at the same time & compete with other companies(mainly apple).

Meanwhile on the dark side...

Just observing the industry.

seriously I like games.. I want a game console.

@ below..
I understand. :(

Not to be a fanboy but I really like the direction sony is going in. Sure they need to have more than games but they keep the people who buy the console from ps1 - ps3 first. In the end they will be their when the trends rise and fall.
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LOGICWINS  +   644d ago
The market for online media entertainment is bigger than the online gaming market. Naturally, MS will want to focus their strengths on the bigger market while at the same time cater to the meathead 360 gamers that buy COD/Halo + one or two sports games and buy NOTHING else during the year.

Thats why they're successful, they know what the majority wants and they deliver.
rainslacker  +   644d ago
If it does it will be exactly what MS set out to achieve with the first Xbox. Their sites were always on being the center of the living room, and at the time of the first Xbox, gaming was their ticket in. On the plus side for them it allowed them to tap into the lucrative gaming market which was being dominated by Sony at the time.

They've come a long way since then when it comes to gaming, but their sites were never on how to be the king of the console market. Just on how to get everyone using their products in every aspect of their life.

Since they started early enough they have their foot in the door, which will only make it harder for other media devices(non-gaming ones) to make their way into the market.
AngelicIceDiamond  +   644d ago
MS hasn't directly competed with Sony for sometime now. Maybe with stuff like games content first on Xbox and big exclusive games like Halo but everything else MS been gunning for other companies. Apple more than anybody.
NeverEnding1989  +   644d ago
Until SONY can get out of its near junk credit rating they're really only competing against themselves to stay afloat.
shivvy24  +   644d ago
WTF did u just write
Pillsbury1  +   644d ago
Stop with your fanboy hate, the game division is making money.
NeverEnding1989  +   644d ago
Unless the gaming division can cover SONY's enormous debt, it is irrelevant. If SONY goes under the gaming division goes with it.

Stop the fanboy rationalizations.
nukeitall  +   644d ago

You are absolutely right. Sony is in a very sh!tty situation. Products ain't selling, your bonds are worth very little and you don't have much products to propel you out of that downward spiral.
StraightedgeSES  +   644d ago
Haven't they always competed with other companies beside consoles?
#3 (Edited 644d ago ) | Agree(10) | Disagree(1) | Report | Reply
donniebaseball  +   644d ago
Not really. Nintendo doesn't consider itself in competition with iPads and whatnot.
Locksus  +   644d ago
Sorry, but what does Nintendo have to do with this article? Did you happen to mean MS, by any chance? ;)
StraightedgeSES  +   644d ago
I read the title wrong that why I brought up Nintendo.
fatstarr  +   644d ago
shits getting serious in the real world.
hopefully this doesnt end up like a tv show and we get stupid alliances forming -_-
BitbyDeath  +   644d ago
Bit mis-leading as he is referring to other products they sell like Windows 8, Surface and mobiles.
Pillsbury1  +   644d ago
"We are now really a multiplatform studio," he told the audience. "We are not just building games for Xbox 360, we're building experiences for smart glass, we're building dedicated games for Windows Phone 8 and for Windows 8."

They don't care about hardcore gamers they are going after multimedia and casuals.
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Redgehammer  +   644d ago
I am hardcore, I have the hours, years and passion to prove it. I also happen to love the 360, and think its an amazing 7 year old piece of equipment. I just dont understand how I am being excluded, if MS is trying to include casuals? I certainly dont feel like I am being left out.
Pillsbury1  +   643d ago
Take a look at the m$ exclusives coming out. Don't see many? All you see is kinect stuff? Because gaming to them is niche, m$ could give a $h!t less. They are gonna focus on multimedia and kinect 2.0, take ushers word for it.
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ifistbrowni  +   643d ago

Halo 4 was just released, there is NO Kinect support for that...

Gears of War Judgment is slated for release early next year, that's exclusive also.

Ever since xfinity, nbc and hbogo have all been released as apps on my 360, plus all the gaming i do, i feel like my 360 never gets a break.

Sadly, because of that, my ps3 hasn't gotten much use in the last 4 months unless im watching dvd/bluray.
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Pillsbury1  +   643d ago
Ok so you have your yearly iteration of halo/gears/forza and you also have your multimedia but Im sorry if I mostly use my video game console to actually play video games. If you don't play video games you are in the wrong place.

My whole point was they are gonna take attention away from the core gamer and more towards multimedia. Xbox tv says hello from the future.
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MultiConsoleGamer  +   644d ago
Just wait until the cable companies throw their dog into the race. Console Armageddon.

Also, Samsung and Apple.
KMCROC  +   644d ago
Cool look forward to all these things from MS.
Sarobi  +   644d ago
As soon as someone says they are competing with Google.. they lost me.. When it comes to products Google make vs competitors, I'll always side with Google (My loyalty shows far too much here..)
StrongMan  +   644d ago
Yes, we know. MS has been making that abundantly clear for some time now.
BattleTorn  +   644d ago
"We're no longer JUST competing with console companies"

("Just") That's still x10 better than Nintendo saying

"We do not concern ourselves with what Sony and MS do"
"the only system taken into consideration, while developing the Wii U, was the Wii"

I can't believe Nintendo are so willing to essentially say, 'yeah we're not competing'
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tommygunzII  +   643d ago
Excuses, excuses
modesign  +   643d ago
phil harrison you filthy traitor.
Picnic  +   643d ago
'We think of Microsoft as now being a devices and services company.'

i.e.the Xbox360 has NO new games. :O)

I'm referring to non- Kinect exclusives of course.

In a few years he'll be switching to Apple anyway. Apple'll seem sexier to him. He started off at Sony remember.

And Phil Moore started off at Sega before he pulled the plug on Dreamcast to launch the Xbox in the slipstream of its still warm entrails. Oh- in the meantime he was at EA for a bit - who didn't support the Dreamcast. Nice eh.
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JimmyDanger  +   643d ago
Peter Moore (I think that's who you mean) - fought tooth and nail for the Dreamcast.

He was successful at elevating DC sales in the West. Just not enough for the chief execs in JAPAN to pull the plug. He had nothing to do with it - except for possibly sustaining its life a little longer.

I'm also pretty sure he wasn't at MS when the Xbox launched. You do realise MS helped out a great deal with the OS/connectivity of the Dreamcast don't you? I'm pretty sure there's even a (small) MS logo on my Dreamcast box. And they also gave quite a few of the unemployed Sega hardware guys jobs in their devices division? And also a lot of the DC exclusives in development when it died, continued to be developed as Xbox exclusives (Crazy Taxi 3, Otogi).

Look it all up - it's pretty well documented.

Nice attempt at character assassination though.
Picnic  +   642d ago
I know where you're coming from JimmyDanger. But how the reader choose to read the series of events that I have described is up to them/you.
But, for me, I wouldn't go to work for a high profile company who has studiously boycotted the very console that I claim to have tried my best to save. And that's regardless of how much EA's lack of support actually had on the overall sales of the Dreamcast. It's just like jumping in to bed with someone who hated your ex-girlfriend- they're questioning your very taste. Aye it's business but business is not a reason why I should personally respect someone for such a decision! I'm 34 and old fashioned.

But as for moving on to Microsoft (yes, I think it was slightly after the launch of the Xbox), I guess that has to be seen as OK. WindowsCE was in the Dreamcast anyway and if Sega had any issue with Microsoft they'd have only put their games on the Gamecube and PS2. Sega liked the tech specs of the Xbox (to bring justice to Outrun 2 for instance) although I doubt they liked its bulky looks at all.
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