Epic VP Mark Rein has branded Sony's claims that PS3 will kick off the next generation as "bullshit".
Pimping Gears of War at GDC London today he told an audience of developers, "Sony says the next generation starts when they say so. I say, that's bullshit. Gears of War is the first second-generation game for Xbox 360 and it looks very fine. You will never see launch titles that look this good."
He countered recent stories that Gear of War lasts for 10 hours, "Someone said that at TGS but they were wrong. If you're on the development team and you've played it 30 times then sure, you can get through it in ten hours but for first time players it's going to be at least 12 hours."