130°
Submitted by Game-Modo 615d ago | opinion piece

The Impact of Gaming Marketing

When you think of big budget titles like Call of Duty, Uncharted, Halo, and Super Mario, something they all have in common to their success is marketing. Marketing for video games have come a long way. 20 years ago, advertising for games comprised of print ads and tv commercials. Today, companies spend millions of dollars to promote their games; especially AAA titles. From trailers shown online and in movie theaters, to radio and official game websites, video games advertisement today has the potential to reach a wider audience. Microsoft is known for their huge marketing expenditures. For example, Microsoft budgeted roughly 30 million dollars to promote Halo 3. This is quite a high budget for a sequel whose predecessors have made an impact in the gaming community. In its first week, Halo 3 sold nearly 4 million copies. For being the 3rd game in a popular series, it comes to no surprise it was able to sell millions of copies. Sony on the other hand, is known for having a poor marketing when it comes to promoting their games even if it’s an AAA title. Uncharted 3 for instance, had a marketing budget of around 7 million dollars in the UK. That’s nearly 4 times less than the 30 million dollar budget for Halo 3. (3DS, Culture, PC, PS Vita, PS3, Wii, Wii U, Xbox 360)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Nvidia G-Sync Monitor List Coming This Year For Unmatched Gaming Experience

34m ago - GamingWorm Says: Nvidia G-Sync technology monitors which enable gamers to get rid off stutters... | PC
30°

Doom Is Playable On An...ATM

34m ago - I'm pretty sure people are now just running down a checklist of things Doom is not yet running on... | PC
20°

Captain Toad Isn't Too Cute To Kill You

34m ago - Nintendo Treehouse's Daniel Orihuela stops by to show us how Captain Toad: Treasure Tracker takes... | Wii U
20°

Our First Gaming Memories

34m ago - GodisaGeek: "Any serious gamer will tell you that gaming is not just a hobby – it’s a lifestyle.... | Culture
Ad

Study Game Design at DeVry

Now - DeVry University, is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor's a... | Promoted post
20°

The Forest Preview by The Black Panel

34m ago - The Black Panel writes: Coming from four-person development team Endnight Games, The Forest is a... | PC