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Why the gaming industry needs to pay attention to girls

Pandodaily: "Women control more than 80 percent of spending. 60 percent of online gamers are women. 94 percent of girls under 18 report playing video games regularly. Those last two facts alone should influence developers into creating games with the female gamer in mind."

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Community1850d ago
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b163o11850d ago (Edited 1850d ago )

If I'm not gaming, then I'm definitely trying to get in somebody's daughter...

kreate1850d ago

Japan makes lots of games for girls. But its considered a niche in America. There's no advertisement for those games here. And girls are encouraged by the guys to play shooters.

DragonKnight1850d ago

I would love to know the numbers of people questioned in these studies. If we're talking a survey of 200 people, these numbers mean nothing.

ShaunCameron1850d ago

And turn PC and generally a shell of its former self like the music industry? Or the comic book industry? Um. No.

PraxxtorCruel1850d ago

60% of online gamers are female. Pfft, where the heck did they get that from?

FriedGoat1850d ago

I think they are mistaking crappy Facebook apps as games.