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Why the gaming industry needs to pay attention to girls

Pandodaily: "Women control more than 80 percent of spending. 60 percent of online gamers are women. 94 percent of girls under 18 report playing video games regularly. Those last two facts alone should influence developers into creating games with the female gamer in mind."

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Community1736d ago
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b163o11736d ago (Edited 1736d ago )

If I'm not gaming, then I'm definitely trying to get in somebody's daughter...

kreate1735d ago

Japan makes lots of games for girls. But its considered a niche in America. There's no advertisement for those games here. And girls are encouraged by the guys to play shooters.

DragonKnight1736d ago

I would love to know the numbers of people questioned in these studies. If we're talking a survey of 200 people, these numbers mean nothing.

ShaunCameron1736d ago

And turn PC and generally a shell of its former self like the music industry? Or the comic book industry? Um. No.

PraxxtorCruel1736d ago

60% of online gamers are female. Pfft, where the heck did they get that from?

FriedGoat1735d ago

I think they are mistaking crappy Facebook apps as games.