"We saw the first glimpse of this when we started downloading demos from PSN. Instead of mimicking the relatively seamless Xbox Live formula that we had been accustomed to, Sony opted to have us install the games on our hard drive in a way that closely resembled the PC experience.
Next came news that Epic was offering us the choice of installing Unreal Tournament III on the drive, in an effort to shorten loading times. We shrugged it off again, as it seemed to be in our best interests at the time. The key to it all was that we were still empowered by choice: we could still enjoy the game without the install, and it never once felt forced."