Japan has long been a dominant driving force in the video game industry. Decades ago, western brands like Atari and Coleco did well. After the video game crash in the ’80s, Japan really stepped up. Nintendo, Sega, and Sony were really the only companies with successful video game consoles from the late ’80s until Microsoft launched the original Xbox in 2001. This current generation of consoles with the Xbox 360, PlayStation 3, and Wii has been a very interesting seven years, and it is becoming clear that Japan isn’t the force it once was. The western world has made a huge comeback in this industry, and it seems like it has a lot to do with Japan’s strange relationship with electronics and digital content.