Kickstarter can be an invaluable tool for securing vital funding for your product. Jordan Weisman of Harebrained Schemes would certainly know. His Kickstarter campaign for Shadowrun Returns generated over $1.8 million dollars. However, the savvy developer should always be wary of potholes on the road to success; you could lose passengers along the way. The critical problem to avoid is failing to cultivate your audience. Weisman also advises potential Kickstarter campaigns to participate in discussion forums to drive up interest and create a personal bond with investors.