Can Video Games Save the Music Industry?

The music industry is changing, and fast. The old model based around full album consumption simply doesn't work anymore. Single track downloads grew by 53 percent in 2007 to $2.9 billion and digital sales account for 30 percent of sales in the US and 15 percent worldwide, all while CD sales continue to dive like broken Xbox 360s, falling between 10 to 20 percent in 2007. Heck, 2008 had one of the least-watched Grammy ceremonies in television history.

And yet in less than three months, Harmonix's video game Rock Band notched 2.5 million song downloads at around two bucks per -- twice as much as a regular iTunes song retails. Everyone who buys Rock Band downloads at least two songs, on average. With a little over one million copies of the game sold, that's some sexy math.

The relationship between games and music is only getting peachier: coming this June, Activision is planning to release a Guitar Hero game dedicated to Aerosmith and "celebrated artists that the band has either performed with or has been inspired by in some way." Clearly, bands are taking notice of gaming's reach and influence. Here's a look at the past, present and future of the mutually beneficial relationship between music and games.

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Majere3833d ago

...that I have bought music that I had first heard on these games.

Winter47th3833d ago

Ya, the ending for Max Payne 2 made me seek out more songs for Poets of the Fall, though they turned out to suck beyond and recollection and the only good song they've done, was the ending for Max Payne 2.

bozobucketeer3832d ago

@1.1- Haha, I'm right there with you. Except I stopped my collection at The Last Goodbye.

Imallvol73833d ago

I KNOW IT CAN. Game integration is a way to make people pay for music. I have NEVER EVER purchased addition content for a game. Heck, I haven't bought music in 8 years. But I just plopped down 20$ for 10 songs on Rock Band. Being able to play my fav music like Wonderwall and Interstate lovesong!!! I'll pay for that all day long!

NextGEN Gamers3833d ago

I hardly think the "music industry" is in trouble. All that has happened in Europe, North America and other Western music markets over the past half decade is massive rise in independent music labels and distribution methods (i.e. digital downloading). Maybe the mainstream gaming industry can save the dinosaur bands like Metallica and other c#ck-rock easily found in guitar hero and rockband (and the dinosaur corporations who make up the backers of such bands), but all it will do is starve off the inevitable death of the old music model. Democratised studio equipment, online distribution and other aspects to contemporary music are, if anything, going to save gaming in a decade or so.

Marceles3833d ago (Edited 3833d ago )

The music industry needs all the help it can get. I seriously don't really like the direction music's been going.

"buh buh music is changing, it always changes"...yeah but it's changing for the worst, it's just not the same quality that it used to be in my opinion. Also people are downloading a couple of tracks on an album instead of buying the whole thing...there just hasn't been that many albums out for awhile I can say I would buy the whole CD for

*watches FF13 Versus trailer just to hear the music*

gambare3833d ago

Think about it, people not only will get their favorite tunes, but they will interact directly with them in a new and awesome way: being part of the music band instead just listen it. And a important point, the gamers (a HUGE community) will support the musicians and their talent.

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