The Wii U’s launch is imminent and the industry is prepping itself to see what Nintendo has achieved to top their previous generation giant, the Wii. Arguably the most demographically expansive video game console since the NES, the Wii’s success rests far deeper than its motion control hook. It was… how it smelt. Yes, the smell of the Wii. The smelly Wii. The stench of the console that so adamantly drew in one broad audience that video games had since succeeded to neglect - the “casuals”. It was this indescribable aroma (a mix of the Wii’s user-friendly user interface, advertising, software library and all the sound effects that people just like to hear when they want to pretend that they are real gamers, classic Mushroom Kingdom beeps and boops) that had brought to the video game lounge a host of grandmas, girlfriends, old friends, best friends, ex-friends, golf dads, soccer moms, groupies, babies, teachers, nurses, doctors, fire fighters, puppies, mafia bosses, alligators and pretty much every other conceivable audience that the PS3 and Xbox 360 hadn’t claimed for themselves. We have the Wii’s overall stench to thank for this very important expansion in the history of video games.