Greg Tarr of Twice writes: West Lake Village, Calif. - A new J.D. Power and Associates mystery shopper study has found that retail salespeople across the country are strongly recommending Blu-ray Disc players over HD DVD to their customers.
Chris Denove, J.D. Power and Associates VP, said that less than 1-in-10 retail salespeople recommended HD DVD to survey takers posing as shoppers for the syndicated, independent field study.
The survey found 25 percent of all salespeople chose not to recommend one platform over the other. But of those who did, 89 percent recommended Blu-ray, and most of them "very strongly recommended Blu-ray, to the point that a typical customer would have had to think long and hard before buying HD DVD in the face of what salespeople are telling them about the two platforms," Denove said.
"Best Buy just issued a press release saying it's going to recommend Blu-ray. But, our data shows that they've been recommending Blu-ray all along, in fact, more so than the national average," Denove told TWICE. "In fact, in January, we didn't come across a single Best Buy salesperson recommending HD DVD."