Money talks; it also games. What was once an honored passion of nerds, geeks, and nerdy geeky kids alike has exploded onto the global scene catering to everyone from toddlers to seniors, rednecks to prom queens . In a world where everyone is a potential revenue source, no genre is left untouched and no game is left sacred...
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Wow....just wow.
This article...wow.
I wish I could up this somehow. This deserves way more attention than what it's getting. Front page this.
This article literally breaks down everything that's wrong with big business in gaming: It has nothing to do with video games.
Too bad this kind of article will be drowned out by raging casualized fanboys who scream and whine for their annual reskinned, rehashed generic blockbuster Hollywood experience from greedy mofo corporation no. ##
***"These tactics are pretty damning to the gaming community as a whole. Games have been crawling their way through negative stereotypes of them being for children or just entertainment. Through the work of passionate people games have started to be seen as what they are: Art. The mixing of storytelling, cinema, and personal control makes it possible for games to be the height of simulated experience; surpassing books, movies, and plays through sheer ingenuity. The problem is as more games become causal it cheapens the artistic merit of the genre. Lolcats are fun, and everyone loves them, but they do not compare to the works of Leonardo da Vinci, Michelangelo, Donatello, or Raphael. (Thank you Ninja Turtles). This threatens to destroy all the hard work that has gone into transforming cultural opinion."***
Well said.
This guy is right on the money, I bet he is handsome too
Phenomenal article that intelligently breaks down the industry in a nutshell. It's funny how most of the HOT articles here on N4G are only popular because of the controversial subject matter displayed by some of the bias writers who compose them.
This article blows everything else on here out the water and deserves to be on the front page because the author has nailed the topic perfectly and should be commended on that.