Digitally Downloaded writes: "Ubisoft CEO, Yves Guillemot has come out and said that he believes the Wii U is too expensive. This has ruffled a few feathers, given that Ubisoft is perhaps the most ‘friendly’ third party publisher to the Wii U at this stage. But you know what? He has a point."
Seriously, I understand he wants cheap hardware so it will sell more thus creating a larger install base meaning there is a larger pool of potential customers for WII U games.
The problem is the WII U is being sold at a loss so he appears to want Nintendo to lose more money so he can make more money.
I wonder how open he would be to selling Ubisoft games at a loss to encourage more sales of the WII U?
That's why hardware manufacturers sell their hardware at a loss, because the money comes from licensing and first party software development. You need hardware for those two revenue streams to exist.
Ubisoft's only revenue stream is in software. If it loss-lead with software where, exactly, would its revenue come from.
That is the difference between Nintendo and Ubisoft. They are entirely different business models, and even trying to compare them is like asking why a beer manufacturer doesn't have the same business model as the White House.