Most AAA titles spend at least a few years in development. These are not simple pieces of code that can be written 'jam style' in a weekend. AAA games represent the best the videogame industry has to offer. So why is it that there are times where a game is hyped by its publisher all through its development cycle, but when it comes time to drop this title on the general public sometimes it's with a whisper? There are cases every year where a game is announced with a ridiculous amount fanfare, but when it comes time for writers and the staff here at CGM to get hands on it there's the impression that the publisher was secretly hoping we'd forget about it.