Buy What You're Selling

Most AAA titles spend at least a few years in development. These are not simple pieces of code that can be written 'jam style' in a weekend. AAA games represent the best the videogame industry has to offer. So why is it that there are times where a game is hyped by its publisher all through its development cycle, but when it comes time to drop this title on the general public sometimes it's with a whisper? There are cases every year where a game is announced with a ridiculous amount fanfare, but when it comes time for writers and the staff here at CGM to get hands on it there's the impression that the publisher was secretly hoping we'd forget about it.

[Snookies12]

Because making a game is tricky as hell. You're extremely pumped about it when you're starting out with all these grand ideas, but when you get in and realize just how incredibly hard it is to make these ideas a reality in the game itself you have to take a step back. This happens more and more over the development cycle and by the time it's released, it's a far different game than you originally intended it to be in some cases.