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Marketing murder: The secrets of selling Assassin's Creed 3

GI - Assassin's Creed III sold 3.5 million in its first week, double what its predecessor Assassin's Creed: Revelations managed this time last year. Here, Ubisoft's chief sales and marketing officer Geoffroy Sardin explains to GamesIndustry International how Ubisoft made that happen.

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