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Submitted by jjdoyle 894d ago | opinion piece

Nintendo's U.S. Wii U TV advertising. Marketing genius, or marketing failure?

"There are now four official Wii U commercials for the United States. There is the official "Wii U Advertising Campaign Launch Video", which is the only one minute Wii U commercial so far; and New Super Mario Bros. U, Nintendo Land, and SiNG Party each have their own 30 second commercial.

The U.S. Wii U commercials have received mixed reactions from fans, and for various reasons: the music, the presentation, the information (or lack thereof). The video above is the slightly updated version of my original updated version of Nintendo's "Wii U Advertising Campaign Launch Video", that Nintendo of America revealed last Thursday.

Do the U.S. Wii U commercials do a good enough job at addressing the fact that the Wii U is a brand new console, with a brand new controller? Will the way that each U.S. commercial is worded be a genius marketing strategy, or a marketing failure? Brew yourself some coffee and hit the jump to take a look at the commercials, and specifically listen to the way... (Industry, Nintendo, Wii U)

Attached Video
Realplaya  +   894d ago
I think Nintendo isn't taken for granted that we americans are not bright or intelligemt. They didn't say this is a brand new controller for the wii. I would also assume it's a system as people are playing on there TV. I could be wrong but i'm giving us americans credit.
jjdoyle  +   894d ago
hahas assumings is the first mistakes. english my not be my firsts language, but americans are about as bright and intelligent as the rest...honeybooboo's family?
DiGiTaL  +   894d ago
This Dubstep should not have been used or any Dubstep for that matter in my opinion.
WiiUalpha  +   894d ago
Genius. The Wii U has a lot of fanboys desperate to do anything they can to convince others that it isnt worth their time.

And none of their reasons have any merit to anyone but first gen gamers. Ports are the norm for any new console. We gamers know its not an issue but casuals and fanboys think there is something wrong with it because that was what they were told and they dont know enough to know better.

Just go to any Wii U article and look at how desperate people are and you will see just how good Nintendo is doing.

Some fanboys will never support them and will use any excuse to justify it. The thing is when their reasoning applies to any other console in history, it's then you know they are just trying to justify their hate for something they would never support.

I'm sure many go to bed every night with teir PS3 in their arms whispering softly to the console about how everything will be okay.
deafdani  +   894d ago
What you said is true about ANY game system, ever, not only the Wii U. :P

When the PS4 and Xbox 720 are announced, you will see a lot of Nintendo fanboys hating on those systems, and a lot of Sony / Microsoft fans defending them.

It's always been like that. When I was a kid, I had arguments with my friends about Genesis vs. SNES (I was on the NIntendo camp, BTW). The only difference here is that the internet has given us more access to said discussions, elevating the console wars to a whole new level.
WiiUalpha  +   892d ago
Could you point out in my post where I said it only applied to Wii U please?
deafdani  +   892d ago
@WiiUAlpha:

I could not. I'm not contradicting you, I was just adding my take to your thoughts, to which I agreed a 100%.

:)
ninjabake  +   894d ago
The US commercials were marketed waaaay differently than the UK or Japan's as I expected. But I didnt think they would do this poor of a job of fully explaining the wii u but hey its a 60 second spot so I shouldn't be expecting much anyway.
Schawk  +   894d ago
Very Very good add, i want one
#4 (Edited 894d ago ) | Agree(1) | Disagree(0) | Report | Reply

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