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Submitted by ChaosKnight 525d ago | news

Games Successfully Sway Children Away from Candy

A few weeks ago, we posted about PopCap teaming with the ADA to give away free copies of Plants vs Zombies in lieu of candy. It was a neat promotion that was realistic about possible alternatives to candy. We’re happy to announce today that the campaign was a smashing success, with the game being downloaded by trick or treaters more than 250,000 times in the week following Halloween. (Culture, Plants vs Zombies, PopCap)

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