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Don’t Split Your Story Across Different Media

It’s a recent phenomenon that has been called “Transmedia narrative,” or “Multiplatform storytelling.” It’s the notion that now with all these various platforms—both traditional and digital—at our disposal, it’s more interesting to take advantage of all of them to tell a story in new and different ways. That, at least, is the theory. The practical marketing result is often, “Let’s take advantage of the fans’ dedication to our franchise by having them buy more products to keep up with what’s going on.”

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