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Gamedaily: NBA Game for All-Star Weekend

Gamedaily reports, EA Sports, 2K Sports, Midway and SCEA are all taking advantage of the NBA All-Star Weekend in New Orleans to promote their respective b-ball titles. Gamedaiy talks to the publishers about the marketing plans.

The NBA All-Star Weekend takes place February 14-17 in New Orleans. The event has become the premiere showcase for game publishers to connect with diehard basketball fans through parties, game tournaments and the NBA Jam Session experience.

"Each game publishing partner will have a presence at our NBA Jam Session," said Stacey Kerr, senior director global merchandising group, NBA. "Our annual survey of participants finds that year after year the video games are the most popular attraction at the Jam Session."

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