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Toshiba To Drop HD DVD In The Coming Weeks, Sources Say

The format war has turned into a format death watch.

Toshiba is widely expected to pull the plug on its HD DVD format sometime in the coming weeks, reliable industry sources say, after a rash of retail defections that followed Warner Home Video's announcement in early January that it would support only the rival Blu-ray Disc format after May.

Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings," she said.

But she hinted that something's in the air. "Given the market developments in the past month," she said, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."

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sonarus3263d ago

if toshiba finally dropped out and all hi def consumers were united in purchasing jst one product(blu ray) then we will see hi def really start to grow. Blu ray sales should be on the rise but in order to take advantage of the momentum as soon as toshiba concedes they need to drop that price to 250 at most. Makes it more affordable for the consumer. With all hollywood studios behind one format it will also mean more advertising because now they are all walking to a common goal. I also desire to see blu ray disc prices go dwn. I usually pay 22 dollars for a blu ray disc but msrp is like $35 or somethin. They need to drop this by at least $10.

joevfx3263d ago

...that HD Discs are growing faster then DVD did right? its actually doing pretty well already and will only get better once there is just one formatt.

ITR3263d ago

If your asking for price breaks on BD and BDM this yr I doubt it will happen this yr unless retail stores do it first.
We will see more of the same prices through out 08'.
The reason being is because every time we get a new profile update the price just goes right back up. Expect more of the same when the 2.0 profile players drop. When the 1.1 players dropped they came in at $450 and $550. They will reduce to $299-399 when the profile 2.0 comes along. Does anyone know if 2.0 will be the last profile change? Because if it's not then this could be an almost endless cycle of upgrades.

The only way we'll get cheaper BDM is by way of discounts from major retail chains like Wal-Mart, Target, BB, CC and etc.. Other wise the studios will just demand we pay $30-40 bucks per movie on a normal basis, if they can get away with it.

meepmoopmeep3263d ago (Edited 3263d ago )

closer to getting my Heroes in Blu... and transformers too... hehe

SIX3262d ago

Heroes for me....Transformers...meh

bootsielon3263d ago

That's probably better than seeing HD-DVD "suffer a slow death", isn't it Toshi?

Kain813262d ago

Universal will support BLU-RAy in the near Future too and Paramount will follow

Willio3262d ago

i actually wanted hd-dvd to be a bit successful in the upcoming weeks with the price cut to drive bluray dvds cheaper.

rawd3263d ago

I want Scarface remastered in Blu, come on Universal!!

solidt123262d ago

Yes Sir " Say hello to my little friend"