Sony Advertising PlayStation All-Stars Ahead of Wreck-It Ralph

Push Square: "Nintendo isn’t the only one using Disney’s Wreck-It Ralph as an opportunity to promote their latest software. SuperBot Entertainment has announced that it will be showing PlayStation All-Stars Battle Royale’s recent live-action trailer ahead of select screenings of the critically acclaimed flick."

[GTRrocker666]

Good idea

[get2sammyb]

Yeah, it's a really good spot for the game. Hopefully it increases awareness! :)

[b163o1]

I really hate to say this, but Sony is doing it again. We've got LBP karting coming out on Tuesday, and I have yet to see a commercial for it. As big as LBP is there should have been some advertising for this game. Which makes me wonder if PSABR will share the same problem. Advertising in movie theaters is cool and will increase some awareness, but what about people who choose to pass on Wreck-it-Ralph? I'm not downing Sony in any way, but under advertising has plagued Sony this Generation, and I was hoping they'd get it together. I am aware and already have my copy reserved and paid for.

[BigStef71]

@b163o1
I dont think many people are going to pass to see the movie. Its predicted to make 50 million this weekend
http://www.altfg.com/blog/m...
PSASBR will benefit greatly from this

[Reverent]

Agreed with BigStef71. I'm not gunna lie, just seeing familiar video game characters in that movie's commercials make me want to see it for the nostalgia.

[Knight_Crawler]

Lets hope they do not use the live commercial with Drake, Kratos and Cole...I am sorry but the fight between Drake and Cole is very cheesy and boring, just show 30 secs of the actual game Sony -_-

Edit: Look at the Wii Brawl a commercial , keep it simple and fun.

<iframe width="640" height="360" src=" http://www.youtube.com/embe... frameborder="0" allowfullscreen></iframe >

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[get2sammyb]

It's the live-action ad.

[GTRrocker666]

I am sure they spent a lot of money on that ad. They will more than likely use that one

[Odoylerules000]

Yeah... that commercial you linked was awesome...

[FamilyGuy]

I agree, gamers are definitely movie enthusiast as well in most cases, advertising at the theater only makes sense. Plus you can run ads that are longer than 30 seconds there to really get your point across.

[Sgt_Slaughter]

A great marketing scheme from Sony...

Damn it must be 2012! Haha

Kidding aside, hopefully this starts a tread of more ads from Sony, mainly Vita commercials.

[Knight_Crawler]

More ads are good for the VITA but Sony needs a better marketing team...the attached Assassin Creed VITA commercial is boring and corny.

Also whats up with the four breast woman VITA ad...its creepy.

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[FamilyGuy]

I'm guessing it's cuz you'd want your hands on the front and back of it... just like her.

[r21]

Pretty smart, Disney movies attract hundreds of movie goers and having this trailer play before it will surely attract attention! Btw, controversial? Really?

[get2sammyb]

For Nintendo fans, it seems to be, yes. I personally think the whole backlash is silly (it's a great game) but, y'know...

[homer]

Too bad no one in the theater will know any of the characters...

[dafegamer]

as if people know who marth, falco, rob, ike, olimar, samus,lucas, lucario, pit, ness, wolf, is right?

[prototypeknuckles]

I didnt know a single one of those except for samus until I played melee or brawl

[givemeshelter]

Now this is the type of advertising Sony needs to continue on!

[prototypeknuckles]

This is great, finally good to see Sony pushing advertisement for their games

[miDnIghtEr20C_SfF]

So they're advertising to a bunch of 5 year olds and their moms! Awesome!

Really.. are core gamers (you know.. core, the ones that all video gamers are all of a sudden now a days, and seems to be a big deal) but are core gamers going to be filling the seats to Wreck it Ralph?

Uhmm no.

This movie is for little kids. Let me know when the commercial is out during The Simpsons, Family Guy or South Park. And if it is, then that's how you do it. Those are where you reach the audience that's going to buy the game.

[givemeshelter]

The majority of console system buyers are Parents for their children...or should I say the casual gamer...the ones who go to movies like these.
Core/Hardcore gamers no longer make up the bulk of the sales demographics for consoles.
Sony is wise to push it during this movie.

[triplethreatattack]

Really? Animated movies are only made for kids? So, even movies like "Howl's Moving Castle" or "Spirited Away" are meant for kids only? Well, I'm 24, and I just went to see Wreck It Ralph yesterday. There are so many gaming references within the movie that young children wont understand, but people like me will, since we've been playing games for years. Don't assume every animated movie is just for kids, because there are many underline themes that kids will not understand.

[get2sammyb]

You have to imagine that core gamers would already know about this game, though. It's the demographic you mentioned that NEEDS to be educated about it...

[ginsunuva]

core gamers know this game so why re-show it to them?

[neoMAXMLC]

You clearly have absolutely no idea what you're talking about. Wreck it Ralph is aimed more at these core gamers if anything. The amount of references will be too much for these '5 year olds and their moms' to comprehend. Either way, it's just a video game. One that could appeal to the casual and the core gamer. Advertising before this movie is a great idea. It's a video game movie. Saying it's only for kids just because it's animated is pretty ignorant.

[ShaunCameron]

WRONG! WIR is actually more for the people old enough to remember some of the characters in it which most likely will be those above 30 alongside their families. And by the way, family-friendly =/= kiddy.

<Those are where you reach the audience that's going to buy the game.>

Too bad not everyone in that audience owns a PS3. And not everyone that does own a PS3 give a rat's tail about PSABR.

<Really.. are core gamers (you know.. core, the ones that all video gamers are all of a sudden now a days, and seems to be a big deal) but are core gamers going to be filling the seats to Wreck it Ralph?>

And who are these "core gamers"? They're not even the movie's target demographic anyway.

[FunAndGun]

thought you might like this...

http://www.rollingstone.com...

'surely a lot of Gen-Xers went to see it just for its evocation of 1980s videogames'

[Odoylerules000]

Good on Sony. You'd think they would have figured out before now that creating awareness for their games is a good thing. You'd think...

[smashcrashbash]

Figures people would find a problem with it. You b***h on and on about how Sony doesn't advertise and when they do you b***h about how they are advertising and where they are advertising. You b***h no matter what. You really don't know what you want. You just aren't happy unless you are constantly b***hing about everything. And the worst part is you act as if you know better when you don't know $hit. Sony may not be in the best position at the moment but they know more about business then people posting on a gaming site. You are always ready to give advise when 95% of the time you don't know what the hell you are talking about.'I would have done this and that' you say,but you have no knowledge of running a company or how complex it is and have no experience at all. In short what makes you think your so called 'logic' that you claim to be so obvious is even valid in a dynamic business environment? They started the Kevin Butler campaign and people cried about it from beginning to end and then when they finally stopped people started to ask why they stopped because KB is their 'greatest asset'. You see what I mean? Constant and endless b***hing.

[jujubee88]

Sounds cool.
I am not watching the film, but I hope the marketting goes well.

I am picking this up for my VITA on day one!

[braydox21]

well im going for cross buy, for the vita and console, just to see Psasbr ad on the big screen is definatley worth it to go watch this movie which is actually about games. basically its like toy story but for games. and if youv'e seen toy story you know its going to be good. toy story is a childs movie but in each one they show some really good themes. about a toys mortality and mentality.