Today, Ubisoft announced a partnership with pro hockey goaltender Carey Price to promote Assassin’s Creed III.
A three-time All-Star and ranking among the elite of pro hockey in North America, Price set several records in 2011 appearing in 71 of the 82 regular season games, tying Ken Dryden’s record of shutouts in one season (8) and winning the Molson Cup player of the year award with his pro team in Montréal.
A contest, in collaboration with The Sports Network (TSN) and Réseau des Sports (RDS), will give gamers and hockey fans the chance to vote for their favorite Assassin’s Creed III-themed mask among the three models carefully designed by the Ubisoft Montreal development team. The mask who receives the most votes at the end of the voting period will be replicated 31 times and auctioned off on Hockey Helps. The highest bidder among all 31 auctions will get to meet Carey Price. All proceeds will be donated to different charities across the country, carefully selected by Ubisoft and Carey Price.