Destructoid: "While the game is often quite fun, beautiful to look at and empowering to the player, it doesn't offer much challenge beyond the endurance necessary to complete all of the single-player campaign elements. That said, it does offer answers to many of the questions players have in terms of the series' plot up to now and is easy to become absorbed in. Fans of Assassin's Creed should be amply satisfied by these aspects, but some of the shallowness found might be displeasing to lovers of other open-world titles which do a better job of making player investment feel meaningful." 7.5/10
It's still a bit automatic though and it's not too challenging. Hope they tweak it even more in future AC games.
Destructoid is one of the few sites that uses the whole number scale. As such, ACIII is above average in their eyes. A good game. There's no shame in a 7.5 from Destructoid.
No GOTY material here then...