"Ubisoft is facing something of an uphill battle with Assassin's Creed III. While the series has had major momentum since its introduction, the company has blown through so many games, it's difficult to chart a path for the franchise. Though it's the third game in the franchise by number, it's the fifth to be released this generation.
How can creative director Alex Hutchinson hope to keep the series fresh and exciting for players? Why did the developer decide to set the game during the American Revolution, and how did it tackle the theme -- and make it relatable to today's players?
Hutchinson answers these questions, and more, in this new Gamasutra interview.", writes Gamasutra.