X360A - FIFA, Call of Duty, Assassin’s Creed, Need For Speed… What do all these franchises have in common? They’re all frickin’ huge multi-million selling franchises, for one. They also all adopt the yearly iteration model, a model that has its benefits for publishers but also has its hang-ups. Hang-ups that are usually missed by publishers because of the mountain of money that clouds their vision. Dear industry, anticipation and foresight are important tools too. Just sayin’.