Show Me The Money: Financing Casual Games

"Where will the money come from?" is probably the most important question game developers face. Even with the most ground-breaking, unique, industry-shaking idea, it's the cold hard cash that brings that idea to life. Or doesn't.

Money was the topic of conversation at the recent GameON Finance in Toronto, Canada. Fittingly taking place in the high-ceilinged ornate meeting hall of a former downtown bank, the event drew an eclectic mixture of established game developers and new studios, venture capitalists, consultants, agencies and investors who came together to discuss ways for game-makers to secure funding for their projects.

Rebel Monkey, BioWare, Argon Venture Partners, Capybara Games and Gamelab share their experiences and thoughts on game financing.

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