ESRB announces no-cost ratings system for downloadable games.
GameDynamo - "The ESRB today announced a no-cost, streamlined service for the assignment of ratings to all digitally distributed games content."
(3DS, ESRB, Industry, PC, PS Vita, PS3, Wii, Xbox 360)
You don't really think that an "R" rated CoD would really weed out the tweens do you? Kids are going to get the games they want no matter what the rating. A special thanks to mom and dad.
Media needs a single, unified rating system to be applied to everything. Digital games, retail games, movies, books, whatever.
And it should probably be the MPAA rating system because that's the one most people are familiar with.
If Call of Duty were rated R instead of M, there'd be a lot fewer ten-year-old-twats playing it, for example.
A special thanks to mom and dad.