PopBucket writes: In a marketplace that's full with successful services offering you streaming, downloading and cloud storage, you may wonder why Microsoft is bothering after their ill-fated attempt with Zune. But in the midst of probably the biggest shake-up in Microsoft history, they may well have cracked it this time.
the zune name more than this. Yet it makes sense that they are trying to create a unified media structure. I mean Apple pretty much did it with i this and i that.
The recognition of a brand in popular culture can have an effect on success or failure. Try to hard to push the name and people may not bite.
If I am wrong I stand corrected.