Merging toys and videogames with Skylanders

"Who knew actual physical toys would propel a videogame to become the number one selling Activision title (so far) this year and generating over $200 million in sales? Developer Toys for Bob struck gold with its ingenious idea of merging the world of real toys and videogames together with the Skylanders series, and the momentum is still going strong leading up to the release of Skylanders Giants, the first sequel to last year's Skylanders: Spyro's Adventure.

I paid a visit to Toys for Bob's offices just north of San Francisco recently to speak with co-founder Paul Reiche, and I found out the rich history of the company, how the Skylanders toys are made, and why creating toys with high-quality care is more important than saving costs.", writes Destructoid.