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Yahoo Acquires Ad Technology Company

"Yahoo said Tuesday that it had paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos."

"Yahoo will integrate Maven's advertising technology and video ads with new formats that it has been experimenting with, like clickable ads, which take up only a small portion of the video box, and interactive ads, which begin with a short clip and then shrink to a small stripe."

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