Early this morning, Nintendo announced that it would be dropping the price of the Nintendo Wii in North America from $149 to $129. This is, presumably, to cash in on the bargain hunters during the holiday season and make way for the release of the Wii U on November 18th of this year. This was almost immediately followed by Microsoft's announcement that it would be dropping the price of its Xbox 360 bundles by $50, to $249.
Sony just cannot seem to catch a break. Nintendo has held the total market share in North America for the entire generation, while the 360 has been able to outpace the Playstation 3 console in North America for the last 21 months straight. While the worldwide total puts the 360 and the PS3 neck-and-neck, the PS3 is very far behind in North America. Sony saw an opportunity to release a new, slimmer SKU of the PS3 last month, bundled with the critically acclaimed Uncharted 3 for $269. Armed with a slew of first party exclusives due out this fall, Sony seemed set to take the Wii U head on, priced just under the cheaper of the two Wii U SKU's. But these price drops may prove to be detrimental.