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Is Nintendo Really "Reccession Proof"?

On November 19, 2007 in a CNBC article by Andrew Fisher entitled "Nintendo Exec Says Wii is Recession-Proof" Reggie Fils-Aime (Nintendo of America President) was asked about how a recession in the United States would affect Nintendo. Reggie responded, "Historically when that happens our category tends to do fairly well."

In 1933, during the height of the Great Depression, 25% of the country was unemployed. During such hard times it would be reasonable to think that one of the first luxuries people would give up would be spending on entertainment. This turned out to not be the case. It is estimated that 60-70 million Americans went to the movies every week...

If the current US economy should slip into a recession can the video game industry count on a similar situation?

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desolationstorm3475d ago (Edited 3475d ago )

Yeah, unless its like you know a complete fallout of work people are gonna spend money to entertain themselves. Id cut my gambling, drinking and food budget before Id cut my gaming budget. Not that I have one, but theortically I would.

Should also note it depends on when it hits. A transition period then maybe sales would be affected, but during a cycle I doubt it.

Leathersoup3475d ago

Is it "Is Nintendo recession proof?" or is it "Are Nintendo's customer's recession proof."

PS360WII3475d ago

Well it's a good point when times are tough a little bit a happiness goes a long way.

Silver3603474d ago

Are places to live and food. Everything else is expendable. If you struggling for food you sure as heck don't care about a game system. Although I have been in some apartments in my job where I have seen people without beds and phones, but they had a ps2 lol. May they got it wrong the ps2 is recession proof not the wii

wiizy3474d ago

silly people. .. i think he is saying the game industry usually does well, the entertainment industry not nintendo in particular. in either case wii will do well regardless