On Friday, Japanese developer Toylogic will launch Happy Wars, the first free-to-play game on Xbox Live. And according to Toylogic president Yoichi Take, it's just the latest example of the booming business model expanding into new territory.
"I believe it is quite natural that people will gather to play games for free," Take told GamesIndustry International. "I predict that, moving forward, even triple-A titles will be shifting toward Play-for-Free. However, there are game designs that can only be realized as package titles, so I feel that package games and the Play-for-Free model will coexist, and indeed I welcome their coexistence."