Kotaku wirtes, "I ask Barrera about Grand Theft Auto IV's episodic content. Why can't Rockstar use GTA as a platform, I ask. Why bother coming up with another GTA for this generation of consoles, couldn't the developer just create episodes for the game and live off that?
"We are calling the downloadable content (coming to the Xbox 360) episodes," he said.
But it's "an experiment" they're quick to add. Right now Rockstar doesn't seem sure that there are enough users with access to online content on the 360 to make it worthwhile for them to continue pumping out episodes"