Xbox 360 sells 270,000 units in US during September

Microsoft has just revealed (via Major Nelson) that it's sold another 270,000 Xbox 360 units for the month of September in the US. Xbox 360 held 49 percent market share among current-gen consoles.

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Dark3601473d ago

Xbox 360 maintains its lead in the U.S. console market – marking the 21st consecutive month as the top-selling current-generation console in the U.S.

September 2012 U.S. NPD highlights:
· Xbox 360 sold 270,000 units in September, more units than any other current-generation console, and held 49 percent share of current-generation console sales in the U.S. This marks the 19th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S. (Source: NPD Group, September 2012)

· Total retail spend on the Xbox 360 platform in September (hardware, software and accessories) reached $380 million; consumers spent more on Xbox 360 products in September than they spent on the other two current-generation consoles combined. (Source: NPD Group, September 2012)

· During the month of September, Xbox 360 held six of the top 10 U.S. console game titles including: “Madden NFL 13,” “Borderlands 2,” “FIFA Soccer 13,” “NHL 13,” “NCAA Football 13,” and “Sleeping Dogs.” (Source: NPD Group, September 2012)

There has never been a better time to own an Xbox 360 than this holiday and the month of October is packed with exclusive Xbox 360 title launches including, “Forza Horizon,” “Dance Central 3” and “Fable: The Journey.” And, the highly anticipated “Halo 4” will launch on Nov. 6. This fall, we will also continue to simplify entertainment, introducing new experiences like Internet Explorer for Xbox 360, Xbox for Windows 8, Xbox SmartGlass and Xbox Music.

Zechs341473d ago OffTopicShowReplies(8)
darthv721473d ago

prefer the Zune name instead of Xbox Music.

Sad to see them change it but i understand them wanting to transform that division into the more mainstream xbox moniker.

No different than Apple "i-ing" everything. i this and i that because of the popularity of ipod and itunes.

aviator1891473d ago

I agree. I'm disappointed Zune didn't catch on, but I think Xbox Music will do better due to the name change and the spotify-esque services.

Dante1121472d ago (Edited 1472d ago )

Great sales. According to neogaf calculations...

NPD September 2011

Playstation 3: 364K-374K (Calculations deduced from Sony and MS PR percentages) [+16.7-19.8%]

[360] 270k (49 percent share of current-generation console sales)
[PS3] 218k - 224k (-40%)
[Wii] 57k - 63k (PS3 + Wii 51 percent share of current-generation console sales = 281k)

[3DS] 219k - 249k (PS3<3DS<250k)

Looks like the PS3, 360 and 3DS sold well but overall the two consoles dropped in sales from last year.


Edit: @ Dark360 above

Why does everyone lose their minds everytime the NPD report comes out? It's only a 46k difference between the PS3 and 360 lol.

HammadTheBeast1473d ago


Meet General-XChaos or hatever his name is.

Sugreev20011472d ago

Lol He's clearly trying to emulate that General LXChaos guy,using the same PR heavy language.It's only a matter of time before we see PS3 and PC counterparts.

Ryo-Hazuki1473d ago TrollingShowReplies(1)
G33K1472d ago BadLanguageShowReplies(1)
DFresh1472d ago PersonalAttacksShow
YoungKingDoran1472d ago

LX-General-Kaos, is that you??!

pixelsword1472d ago

The World does not equal the US.

(See what I did there?)

crzyjackbauer1472d ago BadLanguageShow
dale_denton1472d ago OffTopicShow
Fel081472d ago OffTopicShow
morkendo231472d ago TrollingShowReplies(2)
007Bond1472d ago OffTopicShow
Blade Runner1472d ago

Nice to see you used resources for your staments. Well written. I know you have a lot of disagrees but you are just stating North America facts. I am not sure why people give disagrees to someone that is just stating facts and is not slamming antoher system. (xbox,ps,n)

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TwiggiePantz1473d ago

Is good to see our home console doing so well here :)

Ryo-Hazuki1473d ago


Since when is gaming consoles about countries? Is this the new modern fanboy trend or something. You should like consoles for their games and services not because it's MS who is based in America.

dubt721472d ago

Buy American (except cars)! BTW, I'm Japanese-American, and don't like Sony.

Knight_Crawler1472d ago (Edited 1472d ago )

I am surprise you would ask such a question being that you have a Japanese name and avatar.

Japanese people do the exact something and in there country they dont buy American product but support there home products like crazy.

Look at the 360 sales in Japan and look at PS3 and Wii.

I love America and wish more things were made here instead of Japan or China.

Ryo-Hazuki1472d ago (Edited 1472d ago )

A name of the lead character of favorite game. Who would ask such a stupid question I'm sure you never heard of it right. And I'm a white American who lives in Texas. Like I said this must be a modern gamer thing because true gamers don't worry about stupid shit like that. Yes, I know there are people like that but it's just so stupid to me in the game industry especially MS only been in the console business for like 11 years. This must be a new age gamer

TheRealHeisenberg1472d ago TrollingShow
EeJLP-1472d ago

"I love America and wish more things were made here instead of Japan or China." & "Buy American"

FYI - Just because Microsoft is an American company, doesn't mean their products are made in the USA. Xbox 360s are made in China.

GhostMLD1472d ago SpamShow
MariaHelFutura1472d ago


I just wanted to point out that Ryo-Hazuki's avatar is from Shenmue. A game that only released on Dreamcast and ***XBOX***.

Gamer19821472d ago (Edited 1472d ago )

But that's the point Americans are patriotic people and buy American in most cases its why the 360 dominates only in America and nowhere else in the world. It's why Nintendo and Sony destroyed it in Japan. Europeans are the odd ones out neither consoles come from Europe so they choose the best and in general they chose wii for casual and hardcores mostly chose ps3.

mcstorm1472d ago

Gamer1982 i have to agree about Europe as its a mixed bag on what sells more where. In the UK we sell more 360s than ps3s. Thats why the 360 has sole around 9 million here and only 5 million ps3s.

I own 2 of each like but i said at the start of this gen the wii eould out sell both tbe 360 and ps3 because it was a console for everyone and then the 360 and ps3 will be split down the middle and i was right.

Imo none of them are the best console as they both have + and - points the only way to get the best home console is to own them all.

I dont know why people go on about sales about the consoles though as this should not matter it should be about games and what games you like.

If you like more games on one console than another then this is the console for you but if you dont like a game or console why do people like to go on about it as its not something you will buy so why complain.

I want sony microsoft and nintendo to do well in every gen as it gives us gamers a choice and keeps each company pushing each other so we get the best out of them all and i think thats what this gen has done on all 3 consoles in terms of games addons andupdates the consoles have had and long may it continue i say.

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Anon19741472d ago

Doing well? Compared to what? This is damn near a 40% drop year over year for the month of Sept in keeping with what has been a terrible year for the 360 compared to last. Last year in Sept, according to the NPD data the 360 moved 438k, now only 270k?

To put this into perspective, this is the worst US showing for the 360 since 2006, by far.

If it's this bad in the 360's primary territory, you gotta wonder how bad the numbers are across the industry, and world wide for that matter.

nukeitall1472d ago

With a 49% market share, it also illustrates how bad the competitors are doing.

Keep in mind the Xbox 360 hasn't had a price drop in ages, while the competition has. Specifically the PS3 has had 2 price drops while Xbox 360 has had none it still comfortably maintains it lead.

It amazes me the Xbox 360 still sells the numbers it does with no price drop at all.

darthv721472d ago

we all know there is a decline. It is usually what happens before something else comes out. i mean the wii has been on a decline even before the wii-u but now it has slowed even more since that announcement.

MS hasnt announced anything as of yet but that does not mean the decline could be eluding to something else. We are hitting a saturation point to where buying new isnt the main thing. We could use the tough economy excuse but there could be some truth to that. As there would be so many out there that become bored with their platform and offer them up for half price on craig list.

So while they may have only move 270k in retail, can you imaging how many changed hands through private party? That would be an interesting statistic to track. And i will admit, both of my 360's and my ps3 were bought 2nd hand. i may not have contributed to the numbers originally but i certainly do when it comes to buying games.

StreetsofRage1472d ago

LOL! Darkride66 you must suck having around at a party.

aawells071472d ago PersonalAttacksShow
Ben_Grimm1472d ago OffTopicShow
Dante1121472d ago (Edited 1472d ago )

@ nuketail

"With a 49% market share, it also illustrates how bad the competitors are doing."

Bad? PS3's 224k and the 3DS's 249k sales are bad? There's only a 46k difference between the PS3 and 360.


Edit: Update for Vita numbers. It increased this month. It sold above 50k this month.

Edit: Why is darkride66 getting so many disagrees? He kinda right if you compare sales from last year, 2006 and the sales we have today.

4Sh0w1472d ago (Edited 1472d ago )

"Compared to what?"

lol, so let me get this straight darkride, as you say 360 fell from 438k to 270k year over year yet they have a market share of 49% which effectively means that even in a declining console sales cycle/saturated market, 360 is still grabbing the Lions share of consumer gaming dollars, yet you can't understand what Microsoft is happy about that, lmfao really? If anything your post only demonstrates how poorly Microsoft's competition (wii & ps3) are doing by comparison.

Dante, uhm maybe I missed it in your neogaf link but didn't see those numbers but 3ds is not a competitor of 360 in terms of console sales, also if 360 sold 270k at 49% market share that leaves 51% for both ps3 & wii at 281k combined, with 19 consecutive months over 40%, while competitors have had more price drops, which at least indicates your competitors are consistently losing ground in the US= yes that's bad for a brand that dominated only 1 Gen ago.

unchartedxplorer1472d ago

Really I sometimes hate americans. The americans only buy the xbox because it is american and like all american stuff it stops working after a couple of years. Oh and knight crawler if everything was made in america every single household will have to waste 1000's on rebuying appliances.
I'm surprised the xbox isn't selling as well as it is in america.

Christopher1472d ago (Edited 1472d ago )

@unchartedxplorer: The 360 is also best selling in the UK. Don't forget to stereotype them as well!

DK286K1472d ago SpamShow
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pixelsword1472d ago

Our home console...

...made in China.

CalvinKlein1472d ago

yup, so is ps3 and vita. 360, ps3 and vita are all made in China.

badvlad1472d ago

i think there would have been none rrod if they made it in europe or usa. Those asians knew about the flaw but laughed and let microsoft shoot emself in the foot ; ). oh i love conspiracy teories

pixelsword1471d ago

@ Klein;

I didn't say they weren't; but I don't think anyone here is touting Japanese pride over those products you mentioned.

BertlSenix1472d ago InappropriateShowReplies(2)
shutUpAndTakeMyMoney1472d ago (Edited 1472d ago )

home console?
Are you chinese?

Lol people really think these are core gamers buying? MS killed killer Instinct for a reason.

I have never seen a company put so little effort into core gaming and still have core gamer fanboys.

Especially when MS is proud to have less gaming going on.
Oh yeah the wii.

The fact that MS had a year head start and still can't outsell ps3 by a great margin makes it obvious the ps4 next gen will dominate it.

miDnIghtEr20C_SfF1472d ago (Edited 1472d ago )

What are you talking about no core gaming on the 360.

As far as I've known this whole gen, 3rd party games have been great, and most of the times they are better on the 360. And those are most ALL core games. The biggest game of this gen is COD, and everyone knows its better and has exclusive timing for the 360. That's the biggest core game you have out there.

I think people are getting exclusives and "Core games" confused. Ya, 360 doesn't have as many exclusives as PS3, but the multi plat games that are great, far outnumber the exclusive games from both sides that are great.

LOL at all this core gamer nonsense that has been the new cry around the internet for the last year or so. Must be because this gen is wrapped up, and the PS3 never made that huge Tsunami move.

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Agheil1473d ago BadLanguageShowReplies(1)
ChunkyLover531473d ago (Edited 1473d ago )

Great news! Microsoft sure has locked down North America, it helped them a lot in becoming number 1 worldwide in 2011. They will probably sell a ton on Black Friday yet again, I think last year they sold 1 million units on that one day.

Knight_Crawler1472d ago (Edited 1472d ago )

Black Ops + Halo 4 + Black Friday + Xmas = $$$$$$$$$$$$$$ for MS.

Edit: Alot of negative people on here but congrats MS and hope the 720 shares the same success.

The 360 reminds me of the story of David and Goliath the 360 being David and the other once huge in America being Goliath.

TekoIie1472d ago

Yes Congrats to MS

Considering this is (technically) their first true gen in gaming they've done pretty good to hold their own against Sony and Ninty!

It'll be interesting to see what they do next gen :)

ALLWRONG1472d ago

"Considering this is (technically) their first true gen in gaming"

There should be a Doh! button right next to disagree for comments like this.

chrisarsenalsavart1472d ago


Except david didn,t have a magic cheque book to buy his own success.

Christopher1472d ago

Wait... let me get this straight...

David is the company that has a practical monopoly on Operating System software used worldwide and billions of dollars in profits each quarter due to this monopoly versus two companies that have focused more on R&D in hardware to make the hardware we have today and progress gaming to where it is?

Very poor analogy.

TheMailman1472d ago

Oh the irony.. Comparing MS to David..

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aiBreeze1473d ago

I'm wondering how many of these are bought by first time buyers and those bought by people who have broken consoles? Now I'm sure it's the same for all consoles but I'm about to buy my forth 360 since I got my original one six years ago as my current one is pretty much on it's last set of legs.

darthv721473d ago

for your loss. Or soon to be loss, whatever the case may be.

As to your question. Did MS completely shutdown the 3 year replacement program once the slim was released? if not then those who have one within the period would certainly go that route to get it fixed.

As for myself i have two. My 05 launch system which i have had repaired once and my 07 elite which has been solid. Could be that these sales are a combination of new and returning users. Not specifically buying as replacements but could be "in addition to" as in wanting to have more than 1 in the home.

nothing wrong with that.

neoMAXMLC1472d ago

"Did MS completely shutdown the 3 year replacement program once the slim was released? "

Pretty much. I only got one year. Luckily my first slim lasted 6 months! :V