Have you stumbled across Blade & Soul? It's a game developed by a division of NCsoft called Team Bloodlust. This is their first release, but NCsoft has made a few well known titles such as Guild Wars 1 and 2, Lineage, City of Heroes and Aion.
Blade & Soul takes place in a fantasy world of Asian martial arts. The game features four races, eight classes and a high customizable system. The graphics are just stunning, mostly because they're using Unreal Engine 3.