Hell Yeah! Wrath of the Dead Rabbit is a crazy adventure right from the start. You are Ash, Prince of Hell, it is your job to maintain an evil appearance and make sure Hell is, well, Hell. Ash has a secret, a dark one, he loves rubber duckies. After a paparazzi takes a compromising photo of Ash and his little yellow friend, he must do what any ruler of Hell must do, make them pay.