Kotaku - It's been over six months since Nvidia launched its Kepler architecture and we've finally seen the GTX 600 series enter more affordable price brackets, delivering a greater value every step of the way. In August, the company shipped its GK104-based GeForce GTX 660 Ti for $300, which was about 13% slower than the $400 GTX 670 while being roughly 33% cheaper—an unmatched performance-to- price ratio at the time.
We watched a rerun of that episode only a few short weeks later when Nvidia elbowed its way into the sub-$300 market. The company's GK106-based GTX 660 launched at $230, landing right between AMD's mid-range offerings. In addition to being only 14% slower and 23% cheaper than the GTX 660 Ti, the GTX 660 offered more value than the Radeon HD 7870 while matching the 7850's price-to-performance ratio.