Mountain Dew Exec Explains Why Halo 4 Received Double XP Over Call Of Duty: Black Ops II

In a perfect world, there’d be enough cans and bottles of PepsiCo’s Mountain Dew soda to go around this fall. But Mountain Dew had to choose between Microsoft and 343 Industries’ Halo 4 and Activision and Treyarch’s Call of Duty: Black Ops II this year. Master Chief emerged victorious in this battle, but analysts expect Black Ops II to win the sales war when all’s said and done.

[360ICE]

We can't just stand by and let this happen! This gives the southern states an unfair advantage in Halo 4.

[ItsTrue]

I wouldn't call it an "advantage". All they will have is a higher rank, and rank =/= skill.

[Balcrist]

rank up faster = unlock specialties faster = unlock armor mods faster....

[ItsTrue]

"rank up faster = unlock specialties faster = unlock armor mods faster...."
Think about it this way, you know in CoD how as you use a gun you unlock stuff for it? Well you could have some bad 10th prestige player using a red dot sight and whatever else versing a better player with no attachments. Even though the bad player has a red dot thing, he won't be able to aim. The better player on the other hand can aim better, but is just hindered by the iron sights.

[Parappa]

Because Halo 4 will need it more since everyone will be playing CoD instead. I don't like either one but it's obvious that CoD will be the top shooter around that time.

[KMCROC]

but analysts expect Black Ops II to win the sales war when all’s said and done,

Hey Dumb-ass analyst could it be due to the small fact that COD Bl Op 2 is multi-platform game & Halo 4 is a console exclusive.

[KMCROC]

WOW A Disagree for highlighting a reasonable fact to why one will sale more than the other .

[MasterD919]

Actually Pepsi has had a long-standing relationship with promotion for Halo games...so this doesn't surprise me. Plus, Halo comes out prior to Black Ops 2. It makes more sense to go with Halo 4 than Black Ops 2- they'll get their money sooner.

And I love Halo (and consider it more entertaining and just overall much better than COD) but clearly, Black Ops 2 will have more sales because it is every system + PC. Halo is strictly 360...which is fine by me.

Halo is also a massive title that fans are awaiting. Black Ops is one of the many annual CODs released, yeah it's popular, but Halo 4 is long over-due. It's the biggest exclusive for the 360.

[HmongAmerican]

good news this year Black Ops 2 will sell better on the PS3 and WiiU.

[GasTankKiller]

They have a history that goes back to 2007. Can't argue with that. Oh and the fact that the Chief is back...